About Us



In a world that often talks people out of acting on their dreams, it is finally refreshing to have a brand that motivates others to stay relentless on their grind. What started out as a passion to inspire and motivate others, quickly turned out to become one of the most inspirational and motivational streetwear brands. $HARK MENTALITY, was started by two friends who were on a mission to inspire and motivate those who felt held back because they were too scared to face and act on their dreams. We encourage and inspire all to get that bag and continue to successfully get that bag!


“$HARK MENTALITY” is a high-end streetwear brand that specializes in providing eye-catching premium streetwear apparel. We specialize in providing high-quality apparel that will add sophistication to your outfit. Trendy, classic, and elegant, our fashion line will instantly boost your looks. Each season is distinctive, with new, bold, and edgy designs that are sure to look stunning on you. 


Our brand is not just a fashion statement, it's a lifestyle. We are a brand for the go-getters, the risk-takers, and the dreamers. We are for those who are not afraid to grind and hustle for what they want. Our brand embodies the mindset of going after what you want and never stopping until you get it. We believe that in order to be successful, you have to have the mentality of a shark. Sharks are relentless, they never stop until they get what they want. And that's what we aspire to be. 


We are committed to making our customers feel empowered and motivated when they wear our clothes. We want them to feel like they can accomplish anything they set their mind to. If you're ready to take on the world and achieve your dreams, then $HARK MENTALITY is the brand for you.